Spotlight: Who is YouTube’s ‘The Deal Guy’? And How Can He Help You Save?


The Deal Guy on YouTube.

We’ve done a bunch of senior savings guides for restaurants and stores on our blog, so we can appreciate a good source of information about discounts. Besides us, another good place where you can find the freshest promotions at your favorite store is The Deal Guy.

Read on to find out who The Deal Guy is and why he is special!

Who Is The Deal Guy?

The Deal Guy is a YouTube channel run by Matt Granite. The channel is centered around providing updates on the best deals at online and physical stores like Costco, Aldi, or Hobby Lobby.

The Deal Guy’s videos also cover deals on special days and holidays like Amazon Prime Day or Memorial Day. He regularly publishes updated info on promotions at popular stores, effectively making the channel a deals news outlet.





Granite calls himself “YouTube’s first ever 24/7 deal finder.” He is also one of the most popular, if not the most popular, YouTube channels in the deals/savings niche. As of early July 2021, Granite had over 1.4 million subscribers and over 96 million total video views.

Aside from YouTube, Granite is a show host on Amazon and a participant in the Amazon Influencer Program.

There is also The Deal Guy website with the text versions of some of Granite’s YouTube videos. Visitors may also submit deals through the website to be featured on the channel.

Matt Granite’s background

Matt Granite hasn’t been doing YouTube all his life – prior to his channel, he has worked as a journalist and content contributor for a number of major companies.

According to Granite’s LinkedIn profile, he graduated with honors from the University of Toronto in 2006, earning a bachelor’s degree in English Language and Literature/Letters. He went on to study at Northwestern University – he graduated from this institution in 2007 with a master’s degree in Broadcast Journalism.

Between January 2000 and January 2003, Granite worked as a Station Ambassador at Standard Broadcasting/Telemedia Inc., where he edited weekly e-news, among other things.

From January 2004 to January 2005, Granite worked as a freelance writer, writing film reviews for “The Documentary Channel.” He also worked as a publicity intern for Scream Television.

From June 2007 to February 2009, Granite worked as a Producer/Reporter at Gray Television’s KVLY TV channel. In this position, he was responsible for live reporting throughout the morning and for producing the morning show.

From February 2009 to February 2011, Granite served as a Multimedia Journalist at WGRZ-TV. At WGRZ-TV, he worked on a program called “Ways 2 Save” – one of his earliest projects in the savings/deals market.

From January 2014 to December 2016, Granite served as a Content Contributor for USA Today Money and USA Today Travel.

In June 2014, Granite uploaded the first video to his YouTube channel. It was dedicated to a deal on a Lenovo tablet.


In an interview with Tubefilter, Granite said about the motivation behind his YouTube channel:

I’ve made it my lifelong mission to live a five-star life on a one-star budget. I live and breathe bargains, and my Deal Guy YouTube channel is built to help fellow consumers go beyond a store’s fine print. You can live your entire life paying less than half price on almost any purchase. I help people find their inner frugality. As a parent, I can relate to wanting to give your child the world but not necessarily having the budget to do so. My YouTube channel is an autobiographical bargain-hunting exposé.

From February 2011 to July 2019, Granite served as Multimedia Journalist at WKYC-TV (a sister company of WGRZ-TV). At WKYC-TV, he hosted the Ways 2 Save morning show.

From February 2009 to August 2019, Granite held the position of National Consumer Reporter at Tegna (formerly Gannett). Granite was the host and producer of the deal and consumer advocacy segment that aired on ABC, CBS, and NBC.

Finally, since May 2017, Granite has served as a Live Show Host and Consumer Expert for Amazon.

Matt Granite Frequently Asked Questions

How Much Does The Deal Guy Make On YouTube?

We can only guess how much Matt “The Deal Guy” Granite is earning on YouTube. To our knowledge, he hasn’t ever revealed his earnings.

Social Blade – a website that compiles data from YouTube, Twitter, Instagram, and other similar platforms – estimates that Granite is earning between about $1,500 to $23,000 a month and between about $17,000 and $275,000 per year.

Note that these are estimates of Granite’s AdSense earnings based on a CPM (cost per mille or thousand) range of $0.25 to $4.00.

Granite also makes money from sponsored videos and affiliate links to the retailers he features on his channel. How much income Granite generates via sponsorships and affiliate commissions is unknown.

How Much Is Matt Granite Worth?

As with many YouTubers, a common search query online revolves around ‘The Deal Guy’ Matt Granite’s net worth.

Some sources say it is around the $1.2 million mark, though some estimates go as low as $350,000. Unfortunately, however, no “official” figures exist.

Who Is Matt Granite Married To?

As of July 2021, Matt Granite was married to his occasional YouTube co-host Daria Mukhina.

On October 12, 2020, Granite shared a video from his wedding on Facebook.

Mukhina appears to be Granite’s second wife. According to a June 2018 article in Cleveland Magazine, Granite’s first wife was a woman named Jacqui, whom he had started dating in high school.

In January 2018, Granite announced at WKYC that he and Jacqui were having their first baby – a girl. The couple named the girl Mara Rose. Granite introduced his daughter to the public in June 2018.



Aside from YouTube, the Deal Guy is also present on Facebook, Twitter, and Instagram. Visit those to find out more about Granite! Don’t forget about The Deal Guy website as well.


Related Posts:

Cooking With Grannies – Pasta Grannies Overview

Your Dreams Aren’t Over After 60 – Margaret Manning’s Sixty And Me

YouTube Health Expert Dr Eric Berg